trend setters or trend followers?

From BC New Online:

Apple iTunes users growing fast

"...Curiously, the market research firm also found that iTunes users comprise a readily identifiable audience in terms of their likes and dislikes for certain goods and services.

For instance, Nielsen said, iTunes users were 2.2 times more likely to own a Volkswagen than the average internet user. Audi and Subaru were also popular with regular users of the Apple store."

i never could understand the facination of an ipod. listening to music on my hp, is good enough for me.

morning world!